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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Ebooks, Scripts,
Websites, and more... The huge demand for writers online is really for ghostwriters.... Read More If you own a shop in the middle of the... Read More Many professional freelancers will go their entire career without ever... Read More Is it out there? The chance to be a freelance... Read More Think quick. In 10 seconds, can you list the 5... Read More This week we're going to reinforce the training that Recruits... Read More IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More Lately, I've been getting emails from other copywriters who ask... Read More Everyday when I read promotional emails and advertisements, or listen... Read More Your initial freelance writing assignments are the best way to... Read More Building a professional reputation requires a campaign founded on your... Read More Lets start with copyright infringement.It is easily explained as copying... Read More Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More Several correspondents to our newsletter, AdBriefing, say that they are... Read More Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More Listen, consider this scenario.You have a deadline to honour. Time... Read More What ever happened to good old fashion, fundamental copywriting? Has... Read More Did you know that jobs writing about food are available?... Read More If you find that your progress is blocked by a... Read More One of the keys to writing good marketing copy is... Read More Do you ever have brilliant ideas for articles, books or... Read More The sales letter is the key; the sales letter is... Read More One statistic shows that over 80% of all buying decisions... Read More Now that you've decided to hire a copywriter, how do... Read More My name is Ann and I'm a grammar geek. There,... Read More
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What A Ghostwriter Needs To Do To Earn Top Dollar
Why Your Advertising Copy is not the Most Important Part of Your Ad
Writing For Sex Markets
Can You Become a Freelance Copywriter in Los Angeles?
Engage Your Customer ? Write About Benefits
More Insider Secrets to Great Copywriting - Judging Your Target Market
Content is King
Copywriting: Secrets of a Freelancer
The Truth About Negative Commands (Dont Read This!)
How To Take Your Freelance Writing Chances
The Five Rules Of Influential Web Writing
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
?Super Adjectives? Boost the Power of Your Copy
Kick-Starting Body Copy
Increase Freelance Sales With an Online Resume!
Kick-Start Your Juices
The Lost Art Of Fundamental Copywriting
How To Find Freelance Jobs - Writing About Food
Freelancers Can Jump-Start Your Publicity Initiative
Your USP is Useless
What a Ghostwriter Can Do for You
19 Secrets to Making Your Ad Copy More Effective
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
Top 7 Things To Do Before You Hire A Copywriter
Copywriting 101: Exclamation Point, Friend or Foe?
Affordable and Reliable Web Hosting Starting at $1.95/Month
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all,... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every... Read More
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